Having a local business website is an important part of being successful in the local business world. There are several factors that affect the website’s rankings in local search results. This includes proximity, prominence, and reviews. These factors determine where your website will be listed and how many people will be visiting it. In addition, the website’s design should be mobile-friendly. This will increase the conversion rate and allow users to view your content on their phone.
A local business’ website can also benefit from participating in relevant citations. This includes submitting a business description and linking back to the business’ website. This will boost the rankings of the website in local search results. The business’ name, address, and phone number (NAP) should be listed in a consistent manner on the internet.
As well as improving the rankings of the website, a local SEO campaign can also help boost conversation rates. It can increase trustworthiness in the eyes of leads. This boosts the conversion rate and generates more footfall from local searches.
When someone searches for a product or service in a local area, Google shows results that are closest to their location. This will vary depending on the physical location of the business. If a local business has a street front presence, they will benefit from this type of promotion. However, if a business has a local website only, this type of marketing strategy is unlikely to have a significant impact on their rankings.
Local businesses can also improve their by using a geo-targeted landing page. This page will have the same content as the website, but should be formatted correctly to display on a mobile device. The content should also be relevant to local customers. The page should include a physical address and a phone number in the footer.
Another important local SEO strategy is to earn reviews. If a business has no reviews, it will rarely perform well in search results. Google uses artificial intelligence to draw attention to reviews and star ratings on other platforms. If a business has negative reviews, it can get in trouble. However, it is important to respond to reviews to increase trustworthiness in the eyes of potential customers.
Lastly, a local business’ website should be optimized for Google My Business. This involves verifying the account, updating the information in the account, and adding a logo to the account. Getting the most out of your Google My Business account will increase your local SEO rankings.
Regardless of whether a business is online-only or a physical location, it is important to have a local business website. The website should have high-quality content and a responsive design. It should also have the correct prominence and proximity criteria.
SEO for local business is not easy. It involves a lot of hard work and patience. However, the results can be significant and provide more footfall to your business. If your company is not prepared for a local SEO campaign, 80% of potential customers may be missing.